Build Products Africa
Actually Wants to Use
A 10-week intensive on product discovery, strategy, roadmapping, and launch — using Notion, Jira, Miro, Figma, and Amplitude. From zero PM experience to job-ready portfolio.
Duration
10 Weeks
Learning Mode
Online
Job Opportunities
Product Roles
Alumni Rating
4.8 / 5 ★
Joined by 920+ product managers across Africa
89%
Job placement rate
Core Tool
Product Management
Built for African Markets
Not a generic PM course. A ten-week programme built around the realities of product development at African fintechs, startups, and tech companies.
Six Industry Tools
Notion, Jira, Miro, Figma, ChatGPT, and Amplitude — the exact tools used by PMs at Paystack, Flutterwave, Kuda, and Interswitch. You graduate tool-ready.
African Product Context
All case studies are drawn from African products and markets — payment flows, connectivity constraints, localisation, and regulatory context. No US case studies copy-pasted.
Portfolio You Can Use
You finish with a complete PM portfolio: product brief, roadmap, Jira backlog, analytics dashboard, and case study presentation — ready for your first PM interview.
AI-Assisted PM Skills
Week 10 integrates ChatGPT into your PM workflow — writing PRDs, specs, user stories, and competitive analyses faster than any PM who doesn't use AI tools.
Tools You'll Master
The exact PM toolkit used at Africa's top tech companies — from roadmapping to analytics.
Notion
Docs & Roadmaps
Jira
Backlog & Sprints
Miro
Whiteboarding
Figma
Design Review
ChatGPT
AI-Assisted PM
Amplitude
Product Analytics
All tools introduced progressively across 5 modules — no prior product or tech experience required.
Where our alumni work
PMs Teaching
Future PMs
Every instructor is a practising product manager at an African tech company — bringing real context on how product works at fintechs, startups, and enterprise technology teams in Africa.
- Weekly live sessions with practising African PMs
- PRD and spec review from working product managers
- Mock PM interviews with current industry professionals
- Alumni network and hiring partner connections across Africa
5 Modules.
One Career.
Discovery through launch — 10 weeks of structured, African-context product management practice.
Learn to think like a product manager — how to identify real user problems, validate assumptions, and define opportunities before building a single feature.
Build the strategic foundation of a great product — product vision, OKRs, and roadmaps that align teams, inform stakeholders, and create a clear path to user value.
Learn the frameworks and data techniques that product managers use to decide what to build next — RICE, ICE, impact vs effort, and data-driven prioritisation.
Product managers do not design — but they must direct design. Learn to work with UX teams, write clear design briefs, and use Figma to review and annotate designs.
Plan and execute product launches, measure success with analytics, and apply AI tools to supercharge your PM productivity — from research to specs to communication.
What Makes
Us Different
Ten weeks of applied PM practice in African market context — not a Silicon Valley playbook adapted for Lagos, but a curriculum built from the ground up for African products.
African Case Studies
All product exercises use real African companies — fintech, logistics, health, and e-commerce — with the context your future employers will recognise.
Mock PM Interviews
Practising PMs run structured mock interviews in week 10 — product sense, analytical, and execution questions in the exact format used by top African companies.
12-Month Access
Your recordings, frameworks, and template library remain accessible for 12 months — your ongoing PM reference as you grow in your role.
AI-Integrated Workflow
We teach ChatGPT as a PM productivity tool — not as a novelty, but as a core part of how the next generation of African PMs will do their best work.
Africa's Product Economy
Needs You to Lead It
Join 920+ product managers who are building Africa's next generation of great products.
Pick Your Start Date
Choose the cohort that works best for your schedule — all seats are limited.
Real PMs.
Real Products.
Graduates who went from zero to PM — building African products users love.
4.8★
Average course rating
920+
PM graduates across Africa
89%
Employed within 5 months
“The prioritisation frameworks alone transformed how I run sprint planning. Within two weeks of graduating I had re-structured my entire team's backlog using RICE — and my engineering lead noticed the quality difference immediately.”
Seun Adesanya
Product Manager @ Flutterwave
“I came from a business development background and had no idea how PMs actually worked. Ten weeks gave me the frameworks, language, and portfolio to compete with CS graduates for PM roles. Three offers in six weeks.”
Tobi Ogunyemi
Associate PM, Lagos
“The Jira and Amplitude modules were worth the entire course. I now run sprint planning and track product metrics with complete confidence — skills that were black boxes to me before Idealnovate.”
Afua Mensah
Product Manager, Accra
“The Figma week was a revelation. I can now review designs, spot UX problems, and annotate directly — instead of relying entirely on designers to tell me what they built. That collaboration shift is profound.”
Kola Adeyemi
Senior PM @ Kuda Bank
“The AI tools week gave me an unfair advantage. I use ChatGPT to draft PRDs, user stories, and competitive analyses in minutes — then refine rather than start from blank. Every PM should know this workflow.”
Adaeze Okonkwo
Product Lead, Nairobi
“Real African product context throughout — regulatory considerations, local payment flows, connectivity constraints. Not a Silicon Valley playbook copy-pasted to Lagos. This programme understands our market.”
Chukwuemeka Eze
PM @ Interswitch
Flexible Payment Options
Financial barriers shouldn't stop great talent. Choose the plan that works for you.
Pay in Full
Single one-time payment
Full Access
- Full access immediately
- Priority seat reservation
- 5% early-bird discount available
- Scholarship option (pay 20% only)
Instalment Plan
Split at 0% interest
2 payments
- 60% upfront, 40% at Week 5
- Zero interest, zero fees
- Full access from day one
- Flexible date arrangement
Deferred Payment
Start now, registration at Week 2
₦0 Now
- Begin learning with zero deposit
- Registration fee collected at Week 2
- For scholarship recipients only
- Admissions approval required
Tuition rates available upon request — we accept multiple currencies across Africa. Contact admissions for full pricing details.
Getting In Is Simple
Four straightforward steps between you and your PM career.
Explore the Programme
Read through the curriculum, payment options, and cohort dates. Attend a free info session or reach out with any questions.
Submit Your Application
Complete our short application form. No product or tech experience required — just tell us about yourself and your goals.
Talk with Admissions
A member of our admissions team will reach out within 48 hours to discuss scholarship eligibility and confirm your fit.
Enrol & Secure Your Seat
Complete your registration, secure your cohort seat, and receive your pre-programme tool setup guide. Day one starts here.
Frequently Asked
Everything you need to know about the Product Management programme before applying.
Still have questions?
Our admissions team is happy to help you make the right decision.
Email AdmissionsNo. Product management is a cross-functional role that bridges business, users, and engineering. You need logical thinking and communication skills, not code. Many great PMs come from business, finance, design, and operations backgrounds. The course is designed for non-technical professionals who want to move into product.
Notion (documentation and roadmapping), Jira (backlog and sprint management), Miro (whiteboarding and journey mapping), Figma (design review), ChatGPT (AI-assisted PM work), and Amplitude (product analytics). These are the tools used by PMs at Africa's leading tech companies.
Product management is about deciding what to build and why — based on user needs, business strategy, and market opportunity. Project management is about executing a defined scope on time and on budget. This course teaches product management: discovery, strategy, prioritisation, and growth.
Ten weeks of weekly live sessions plus independent project work — approximately 10–12 hours per week. Each week builds on the previous one. The course culminates in a product case study that serves as your primary portfolio piece for PM job applications.
No. The course is designed for aspiring PMs making their first transition into the role — from business, engineering, design, finance, or any other background. It also provides structured upskilling for junior PMs who want to accelerate to senior roles.
By the end of the course you will have: a product brief on a real African product, a prioritised backlog in Jira, a roadmap in Notion, user interview notes and synthesis, an analytics dashboard in Amplitude, and a PM case study presentation for interviews.
Yes. We offer an 80% scholarship to qualifying applicants — you pay only 20% as a registration fee. Apply via our scholarship page and our admissions team will review your application within 5 business days.
Associate PM, Junior PM, and mid-level PM roles at African tech companies, fintechs, banks, and startups. Graduates have been hired as PMs at Nigerian fintechs, Kenyan tech companies, and Ghanaian startups — and at companies across the African tech ecosystem.
Lead the Products
That Shape African Lives
Over 920 product managers have started with Idealnovate. Your PM career is ten weeks away.